Susan Boyle Proves Content (and Authenticity) are King!
(REPRINT OF POST FROM OLD BLOG)
I see that sweet little Susan Boyle, plain lady-big voice, has returned from her self-imposed isolation after the phenomenal brouhaha over her singing in Britain. She has tickled the back of my brain for quite some time because she reminds me that a glossy blog or Web site means nothing if there is no value in it for someone, even if that someone is the writer or owner. Plus, Susan is the poster child of A.R.O.
Authentic. Relevant. Organic.
Clearly she is authentic. She didn’t get her makover before she got famous. She went out there as who she is, gray roots, bad glasses, plump BUT with one ginormous voice. She had CONTENT. She had something to deliver, wrapped as it was in 100% authenticity.
Susan is relevant. In what way, you ask? She fits the description of the average person better than just about anyone else. How many Heather Locklear’s do you know? Now, how many Susan Boyle’s? Ah. You get it. She’s relevant because she is like US in many ways. We can relate. We know her.
Susan didn’t get famous by being on Britain’s Got Talent. She got exposure from that, yes. But she didn’t get off-the-charts famous until she started getting WOM: Word of Mouth. People told people who told people like they’ve never really done online in history. I personally received so many emails and tweets I lost count. Her growth was organic? Why because she had:
Content. Authenticity. Relevance.
People liked her. A lot. And to think such a voice came out of such a normal, average woman. I’m guessing Susan doubted herself a ton in her life. She knew she had this gift, but she couldn’t attract a man’s attention. She probably felt that she didn’t fit in, that no one understood her.
For everyone who feels misunderstood, there is someone out there who gets you for just that reason.
Lessons?
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Be yourself.
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Do good work.
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Don’t be afraid to share that good work (singing in the shower never got Susan B anywhere).
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Be patient as you repeat steps 1, 2, 3.
Photo and great article here.
3 Responses to “Susan Boyle Proves Content (and Authenticity) are King!”
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great post as usual!
Susan sings with her heart and touches our souls. There will never be another like her – she is unique and fabulous.
Jonathan,
First, thank you for stopping by. I have no idea how my post made it on to the Susan Boyle forums but you, and others like you, showed up in DROVES so I’m appreciative.
Susan not only sings soulfully, she had the courage to put herself out there. That’s where many of us fail to thrive. We don’t take the steps involved to achieve our dreams because we lack confidence. She amazes me for that as well as her voice.
I hope you found other things of worth on the blog, but even if you didn’t, thank you ever so much for being here.
Kelly