I know. You don’t expect to see a naked man on THIS blog. Naked Maggie Gyllenhaal is far more likely but I’m a bit enamored with Colin Wright (and Adam Lambert) so here he is.

Colin is living life, both on and off line, the ARO way: authentic, relevant and organic. He’s the man behind Colinismy.name sustainable design studio and Exile Lifestyle, his vagabonding, location-independent lifestyle blog.

I’m a whore for people who live non-traditionally. If they can mix it with business, it is an ARO moment.

Some things Colin and I share:

1. He whittled down his possessions to 50! (I want to!)
2. He lets his readers vote every 4 months on his next travel location. (I have readers!)
3. He’s a Capitalist and a Humanist (caps his), and more. (I’m a humanist!)
4. He loves sustainable design (me too!).
5. He also runs an e-publishing design firm called ebookling (I LOVE THAT NAME) that he has big dreams for.
6. Clearly he likes to be naked. And so do I.

Here’s the interview:

Where’d your fearlessness come from? Especially in business?

Part philosophy and part experience.

I’ve got a good deal of Stoic in my personal philosophy, so the idea of lows being just as valuable as highs plays a big role in my decision-making.

On that same note, I’ve had several businesses fail in a very epic fashion, and after you’ve been on starvation rations and had your name dragged through the mud a few times for your failures, there’s not a lot left that’s too terrifying; just different degrees of uncomfortable.

I guess in a way I’m comforted by the fact that I know I can make a 6-figure income, and no one and nothing can take that away. So what if I make a huge miscalculation and lose everything? I’ve worked my way up from $4/hour before, and I can do it again.

What’s the worst that could happen?

What are your thoughts about online authenticity? How naked do you want to be?

I’m all about authenticity online, though I’m a brander so that should be expected.

The ideal brand is all you, not a fabrication. Branding merely organizes what’s important about you so that you can communicate your ideology to others faster. To NOT be authentic is just bad practice (and unfortunately all too common, online and off) and results in a confusing message and less impact.

I’m willing to be as naked as I need to be (in some cases, quite literally) in order to surround myself with the most brilliant, ambitious, game-changing people possible. This is why I started my blog, and to do otherwise would really be shooting myself in the foot.

And, to be perfectly honest, I’ve tried doing it otherwise and I just can’t…it’s not how I operate. I can’t get excited about projects that my name doesn’t have a stake in. I like the idea of constantly investing in my personal brand so that whatever I want to do in the future I’ll always have a head start. To not be transparent in my dealings and activities online would be to not reap the benefits of my actions as completely as I could be.

What makes you and your work relevant?

I think that’s a question for my readers!

That sounds flippant, but it’s really true. To me, my work is something I do for fun and in order to improve myself; to expand my horizons and gain new insight and to have an excuse to do crazy stuff that I would have trouble explaining to people otherwise.

I’ve had readers email me and say that I’ve helped them change the course of their lives, while others have insisted that I’ve expanded THEIR horizons and opened up some new path they didn’t even know was there.

I personally think that the role I play is the same role so many people have played for me: a catalyst. Just knowing that I’m doing what I’m doing has led people to make decisions and changes in their lives that they’ve known they should make all along (or opened their eyes to options they didn’t realize were there, but needed a kick to notice), and I’m thrilled to play that small part in their lives. I’m honored, actually. Every single email I get like that makes my day.

Who are your online/offline heroes?

Let’s see….

My parents have played a huge part, of course. They’ve always encouraged me and made sure that I knew if the worst should happen I’d have a place to come home to, not to mention the fact that my love of reading was instilled by them.

There are numerous philosophers and writers who have influenced me; way too many to list here, but books in general have taught me so much.

Seth Godin’s work has definitely helped me come to the realization that you don’t have to play dirty to succeed in marketing and branding.

Richard Branson’s entrepreneurial methods are inspiring. As someone who delves into different industries with each new business, I am absolutely fascinated by his overarching business methods.

I also tend to surround myself with these really brilliant people. Some are bloggers, some are entrepreneurs, some are just really brilliant folks living normal 9 to 5 lives. Regardless, though, they all keep me on my toes, keep me thinking and questioning, and keep me sane, knowing that there are other people out there who care as much about having a life worth living as I do (whatever they might do with that life).

What’s a book that changed your life?

Atlas Shrugged. The Objectivist philosophy that’s being conveyed is imperfect (as philosophies tend to be), but through this book Ayn Rand put into words so many things that I’ve always felt but didn’t know how to convey. A big part of who I am now came to be after reading this book.

If you just want to do what you do best, but you know you need to reach out to your subscribers, just deciding WHICH of the many newsletter/email services to choose from is overwhelming. Aweber, Constant Contact, Emma, iContact…and a lot of smaller ones I’ve never heard of all offer essentially the same things:

• Templates to more easily build newsletters and graphic email messages
• Templates for sign up forms so people can “opt-in” (i.e. sign up) for your communications (required by law)
• Templates and systems for auto-responders (those routine messages you get immediately after subscribing OR the various automated messages/lessons/reports that you’ve requested)
• Ways to build and manage your list of contacts
• Ways to get these messages out via Twitter and Facebook (or more)

I’ve used all of these for clients. I use MailChimp for myself.

I admit. I’m smitten with the little monkey and that’s part of it. Plus their web content is witty and fun. I should be an affiliate but I’ve been lazy and haven’t signed up. I love them for all those reasons,

But mostly it is because it is FREE for 500 subscribers or less!

That’s right. For most of us sending out our early newsletters and email promotions we don’t pay squat until we get big and famous (and have more money).

MailChimp also offers (in my own damned opinion):

• the easiest interface and explanations for anyone who is new to doing these things
• easier templates (you have to fight a bit with all WYSIWYG dashboards so be patient-even graphic designers can struggle)
• an easy-to-find link to your recent newsletter (not so easy with others) so you can share any way you want
• an easy-to-find link to sign up for your newsletter (not so easy with others) so you can send to whomever you want
• good tutorials and videos

Probably the most complex, thus frustrating to noobs, is Aweber. My guess is it has way more power and features than you will ever need.

All of these sites allow for custom forms, emails, newsletters if you or your graphic designer want to build from scratch in HTML.

And, for the record, can I just say:

Don’t abuse your subscribers.  Don’t hammer them to death with email anything!

Make them hunger and long for a new newsletter!

P.S. You can subscribe to mine here.

This blog is about being authentic. But it is also about business. And thus, I split it up again.

The decision has been hard. Very hard.

I’m glad to put my personal stuff back over here because I don’t have to think so hard over there. I love just popping on and saying “read this”, “watch that”, or “let me bleed emotionally in front of you in the hopes that you will learn faster than me!”. It’s how I started blogging.

But then I built an online business and how much ME to share got confusing. How to divvy it up got confusing. Frankly, my highest traffic has been split between business and personal posts. But, after consulting with the Queen of Red Shoes and Her Knight-in-Wordpress armor, I decided to reside in two distinct locales.

And then I had lots of conversations with Josie, who is training to be a therapist, and who was (rightfully) worried about just how transparent to be online. So then I started worrying about that too because I’m studying to get into grad school for the same damned thing.

If you Google me, I am in an odd assortment of places. I don’t mind this but some of these places would be off-putting at best to a therapy client (!).

Before I combined blogs, I consulted (via quick emails, comments) with Danielle LaPorte and Colleen Wainwright, two ladies that I felt had mixed the personal with the professional well. They both understood my concern:

I’m a bleeding heart liberal. My dad calls me a communist. I remind him I’m a socialist. Some of my clients are, or might be, incredibly conservative. And I have to earn a living.

And they said it was a personal decision.

I would NEVER hide my politics, gender, partner, etc. for money.

The question came down to interest.

Are the people who want to hire me interested in my love life?

Probably not. They might be interested in my writing ability (that is a big might) but are far more interested in how I can save them the pain of the behind-the-scenes tech stuff.

And even as I write this, I feel a bit sick. Because many of my most loyal readers and friends come here, not there, for my thoughts on these human foible issues. That blog is more “me” than this one because it encompasses the many things I care about: design, spirit, sex, love and Mad Men.

So bear with me friends. I would imagine in the next 2-3 years, this whole thing will be completely different. But hell. Will we even be blogging then?

POSTSCRIPT: Today, the day after I published, I found these two posts via Twitter:

vlog post via @fabeku: You can be all of it

post via @jmoriarty: Bland Romance – Losing a client but regaining some perspective

Clearly this topic is one that many, many of us (judging by comments elsewhere) struggle with and, well, some just don’t. So. These two boys have just caused more head spin for me. Thoughts?

Can you really keep up with 3000 people, or more?

I’m a huge Twitter fan…but that fan-dom was threatened when I realized I was increasingly “selling” myself and not having an authentic conversation with people. And that they weren’t having one with me. People I had promoted heavily and believed in, who had responded with a retweet or direct message here or there had never returned my follow.

That means they’ll never see this post. They’ll never get involved in a conversation with me. They can’t…

Companies I’ve called out to on Twitter repeatedly with questions have never responded. Even when they are Twitter apps! They aren’t having a conversation with me…they can’t.

Why? Because of the simple numbers of people we follow on Twitter. Mine is la little more than 1000 (and I review my followers and who I follow about monthly). But try to “listen” even casually to 1,000 people.

Sure you can look for @YOURNAME HERE but this is like being at a dinner party just waiting for someone to holler your name!

Hollah!

I don’t think that’s what all us authentic engaged folks intended to do when we started getting excited about Twitter.

But I’ll be honest. That’s where I go first. Who has mentioned me? Partly vanity, yes, but partly to see if someone is shouting out for me at the party. But what about that great conversation that two of my best friends are having off to the side…I can’t see it. There are two many people at my party.

I can’t genuinely follow 1,000 people. I’ve been trying to shrink the number via “lists” and groups on Hootsuite, but even then it feels too hard and too clique-ish to keep track of.

Facebook’s newsfeed is becoming more attractive (there. I said it).

Then, of course, there is the hard cold reality that Twitter still doesn’t seem to have a plan to monetize and they’ve flatlined in signing up new members.

What will YOU do if Twitter goes bye bye birdie?

Ok. So I was a PayPal dummy once too. It’s no big deal. We all are.

But let me tell you. Adding the ability to pay for your services (this post is not for selling products) on PayPal could hardly be easier. I just did it this week for the first time. You can do it too! (This is for Wordpress and other users that know how to easily embed code into a blog post or widget).

Because you want money in your bank account and this makes it easy to get it there.

1. Make sure you have a PayPal account. This is E-A-S-Y. If you aren’t going to get a PayPal debit card (also easy), then connect your account with whatever bank account you will use to withdraw the funds.
2. Once registered and logged in, go to the tab: Merchant Services.
3. At this point, I probably don’t even need to walk you through more because the Buy Now buttons are the first thing you will see, but I will.
4. Choose your button type (Buy Now is most common but there are others you’ll be interested in: Donations, Gift Certificates, Subscriptions, Automatic Billing and Installment Plan.
5. Name your item and give it an ID (if you want). Customers do not see this. It is for your reference only.
6. And then customize the button if you need to. You can see that I used a custom button with the drop-down pricing here.
7. Add text field. I recommend this. You can put something witty or something that will clarify what is being purchased in this field. Customers WILL see this.
8. This lesson is for services so there should not be a shipping or tax amount.
9. I use my primary PayPal email address under Merchant Account ID’s.
10. I do not use Steps 2 or 3 on the PayPal setup but go directly to Create Button!
11. Copy this code and a) if it is going into a blog post like mine did, choose the HTML tab in your Add New Post section of Wordpress or b)if it going to show up on your home page, add a widget to your side bar (Under Appearance to the left in Wordpress) and paste it there.

Seriously. It is THAT easy. But if you need help, as a freebie, send me an email: kelly@kellylivesay.com or find me on Twitter: @kellylivesay and I’ll see if we can’t walk you through it!

Call me insecure (I’m not) but my feelings are getting a bit hurt. Judging from the comments on Charlie Gilkey’s response post, I’m not alone. My micro-heroes seem to be dissing on communicating via their blog comments and, well, I don’t like it.

I respect them so much. I want to get it. I really do. And I just don’t.

Most big bloggers are using a form of WordPress which has spam filters and most have VA’s who could easily screen out/highlight various comments as inappropriate or send them up the flagpole (gag, corporate speak) as thought-provoking. I fail to see the “creative drain”.

Most big and other bloggers started blogging to build a community of followers who would one day want to buy their products, their events, their services or later, their books. And we have. Yet, when they have that community, they want to stop “talking” to them at the very source they were found?

I know. They’ll continue engaging via social media which is even more of a time-suck and less topic-focused than blog comments. It just doesn’t make sense.

Judging from the input here and on Charlie’s post (via comments, irony intended), I think we can deduce a few things:

• Readers like comments and the ability to locally interact with other readers of a particular blog and, periodically, the author
• Early, small-following bloggers love comments
• Famous (i.e. highly followed) bloggers can find managing blog comments overwhelming OR
• Famous bloggers feel like “mission accomplished”-people know me (i.e. I’m a BRAND) and now I can stop reading their input about my posts

It’s the same reason bigger names don’t return follow on Twitter or build a fan page only versus a personal Facebook page.

This could be cured with good comment management (a good online business manager or VA-and I could not bring myself to link to myself here, Kelly and Dave!) or, with Facebook and Twitter, by return following genuine readers, but using a tool like Hootsuite to manage lists effectively (I can’t manage 1000+ Twitter followers fairly. THAT is not possible).

Lots of people have chimed in that turning off blog comments is a personal decision. Of course it is. That was never the debate. I support anyone in managing their business life as they see fit, and by their gut, just like I do their personal life. The debate, really was about the wisdom of it.

So, do bloggers, writers, entrepreneurs, speakers, coaches, consultants owe the community they worked so hard to build the time and attention required to allow and routinely review comments?

Yes. I think they do. And, it appears, so does most of their community.

Related Post:

Loving and Respecting Your Tribe

More Wise Words from Danielle LaPorte

Postscript:

Charlie Gilkey pointed out a post he wrote in April. It is a wise must-read prequel to this post of mine.

I’m interested in the fact that your average person has no idea what an amazing, miraculous creative era we are living in! Growing human ears on mice? Building walking dog-style robots? Moving things with your brain waves? The question isn’t “what is possible” but what ISN’T possible?

I’m a diehard reader of Wired and Fast Company magazines, but I am hardly an early adopter tech geek.  I have an iPhone because it was a gift and just enough tech knowledge to be stunned and awed by the collective mind’s capacity for invention and reinvention. Home is TED.com where reasons to be “rationally optimistic” abound:

MakerBot (a 3-D printer???), Maker Faire, etsy, crowdsourcing, open source…. Almost all done for the love and joy of creating than a profit motive. Dan Pink talks about this at length in his new book Drive which then takes me down the rabbit hole of  thinking about all of these amazing “business” books and the ideas within them: The Long Tail, Blink, Freakonomics, A Whole New Mind, The Art of Possibility.  They are not only informative but enjoyable (a completely separate form of creativity, eh?).

Never, in history, has the opportunity to be AUTHENTIC and RELEVANT been so accessible to all of us ORGANIC? It moves at the speed of light these days. The challenge, I think, is in learning how to harness and trust it. I absolutely DO NOT have the answer to this, but I’m learning.

(This post was inspired by Chris Anderson’s amazing article in Wired)

That said, in Wordpress, plug-ins and widgets are handy little tools for those of us who are not coding experts but are power users instead.

After unnecessarily struggling to reorder my pages and finding the Wordpress built-in tool for this was simply not working, I did a bit of Googling and found My Page Order. Once installed, it shows up under “Pages” and allows you to drag/drop the order you want them to show up in. Now my Find Me is right where it should be. Woopty!

The one plug-in I pay for is Scribe. Gone are the days of trying to use clunky tools for your keyword relevance and density. Scribe  analyzes each post and makes keyword suggestions and let’s you know if you are hitting your SEO target. If you have to do a lot of writing for SEO, you need this. After awhile you might be able to let it go, because you do learn the tricks. But for now, my keyword/SEO plug-in of choice is Scribe.

Luv CommentLuv because it allows anyone who comments to self-promote (if they are a blogger, shows their latest post) and self-promotion, done tastefully, is where it’s at.

Afraid folks won’t know how to share your posts? Defeat that fear with Add To Any: Share/Bookmark/Email Button. See mine at the bottom (feel free to use it). Self-explanatory. And if you want your readers to be able to stay in the loop after commenting, add  Subscribe to Comments.

Finally, to prevent losing your blog to hackers (I have. I have. Hacked blogs are a nightmare…) you must have WP-DB Manager as a database backup tool. You may need help getting it set back up if it is hacked, but you for sure want that back up available.

And if you don’t want to mess with any of this crap (or other crap) yourself, but you know you need it, you want it, you gotta have it, I’m available and recommended:

Do It FOR Me, Kelly!

5 hours (minimum) $200.00 10 hours $350.00 20 hours $600.00

But I don’t like the idea in general and here’s why:

Comments on blogs are important to the reader.

When I comment on a blog, I consider it a discussion with other readers about the post. It’s the water cooler, gathering spot and a perfect place to have that conversation. I don’t expect/depend on the writer to show up for any/all comments. Readers get to meet new people who gather around a similar topic if not the same writer. It’s also an act of generosity to foster new voices and talent.

Danielle mentions the old-school days of being an author and receiving reader mail if/when the author wanted to. But blogs AREN’T books and, by their very nature, beg to be interactive. If not, it becomes a stagnant website or an online e-book. Colder and impersonal.

Granted, the most comments I’ve ever received was about 50, so I’m far from overwhelmed by commenting and enjoy interacting. But if 1000 people showed up, I would not feel obligated to read, let alone respond to any or all comments. I would, however, enjoy knowing they had a forum to discuss my work.

And I do think that blogging in a vacuum when you are a consultant/coach type figure can be dangerous and insular. I think you need feedback to ensure your message is relevant. I don’t think you are required to incorporate anyone’s opinion in your business practices or writing, but I think it is good to hear what your audience is saying.

Danielle doesn’t really address where her readers will go to discuss her posts. Facebook I assume. And there’s no doubt I’ll continue to check in on Danielle’s blog. She’s a great writer and small business consultant. I’m confident she thought long and hard about making the decision. I just wish she’d consider bailing on other forms of social media instead of closing comments.

My 2 cents, but of course, I’d LOVE to hear your thoughts!

Weebles Wobble But They Don’t Fall Down

As human beings we are fragile/strong little creatures. Our bodies are both remarkably resilient AND remarkably fragile (finger versus kitchen knife confirms this). So are our hearts and our confidence. So much of how we interpret the world around us is based on family conditioning (or lack thereof), the cultural status quo, who we hang with and what we put into our brains. Is it any wonder that in our personal lives and our businesses we wobble over and over again? Trust me.

Ok, maybe YOU don’t, but I SURE DO.

I believe life is half luck. I still receive tons of traffic from one very basic post that mentioned “rock the casbah” and now my Susan Boyle post from months ago found its way to a Susan Boyle forum (and traffic has hit the roof).

So half of that is luck and half is the fact that I wrote the piece in the first place which is sort of what I say in that post anyway. If she hadn’t shown up, there would be no Susan Boyle as we know her. And we now know that she has wobbled a plenty.

The brightest and bravest and most popular among us wobble left and right. Then they DO SOMETHING.  I have something to give and then I wobble and I’m either not sure it is of worth or I’m not exactly sure what the course is at all.

But what I do know is, wobble and all, dead cars, bum knees, departed client, fear I lack the appropriate “cool factor” and all, I keep getting upright and trudging forward.

Making it (whatever the hell THAT means!) in the online world these days is a bit akin to making it on American Idol (or my preferred So You Think You Can Dance):

• You gotta have talent
• You gotta have nerve
• You gotta show up and sing/dance, wobbly and all

So, I keep showing up with my small space, art journal, spirituality, small business, pop culture, authentic, relevant, organic networking hodge podge because I LOVE IT. But I wobble and that’s human.

Share your wobbles below (Oh. That sounds dirty). You’ll feel better. I swear.